It is our vision that this landmark sculpture in London will radiate far beyond its own physical presence and be adopted as a universal symbol in other financial centres of the world.

In addition, through its award, education and engagement programmes, Amulet will have an even wider power to influence, becoming a respected mark of leadership and best-in-class investments. It will also be a unqiue platform to highlight the work of pioneers and leaders in sustainable finance and engage with different groups - the millennials, the philanthropic and arts communities on what sustainable finance means and should deliver.

As a recognised global icon, the Amulet design will be available in a range of materials and mediums, we also hope that the sculpture will become the ‘backdrop of choice’ for media coverage on stories covering sustainable finance.


The icon will be used in a wide range of mediums from kite-marks, brooches, logos to apps.


  • Global Symbol - An icon of the future of finance, one that starts in London and is commissioned in other global financial centres
  • A Mark of Leadership - A highly respected kite-mark of sustainable finance leadership in best-in-class green and social funds
  • Education and Public Engagement - A rallying point to educate, engage and campaign with different groups on the planetary importance of sustainable finance
  • Charitable Action - A conduit to support charitable projects working on sustainable finance
  • Culture and Arts - To inspire other artistic work to embed the values of sustainable finance into the financial system
  • Corporate Social Responsibility - To interconnect CSR work in areas such as environment, education and the arts