IMPACT

It is our vision that this landmark sculpture in London will radiate far beyond its own physical presence and be adopted as a universal symbol in other financial centres of the world.

In addition, through its award, education and engagement programmes, Amulet will have an even wider power to influence, becoming a respected mark of leadership and best-in-class investments. It will also be a unqiue platform to highlight the work of pioneers and leaders in sustainable finance and engage with different groups - the millennials, the philanthropic and arts communities on what sustainable finance means and should deliver.

As a recognised global icon, the Amulet design will be available in a range of materials and mediums, we also hope that the sculpture will become the ‘backdrop of choice’ for media coverage on stories covering sustainable finance.

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The icon will be used in a wide range of mediums from kite-marks, brooches, logos to apps.

HOW AMULET WILL CREATE CHANGE

  • Global Symbol - An icon of the future of finance, one that starts in London and is commissioned in other global financial centres
  • A Mark of Leadership - A highly respected kite-mark of sustainable finance leadership in best-in-class green and social funds
  • Education and Public Engagement - A rallying point to educate, engage and campaign with different groups on the planetary importance of sustainable finance
  • Charitable Action - A conduit to support charitable projects working on sustainable finance
  • Culture and Arts - To inspire other artistic work to embed the values of sustainable finance into the financial system
  • Corporate Social Responsibility - To interconnect CSR work in areas such as environment, education and the arts